diff --git a/scripts/seed-demo.js b/scripts/seed-demo.js
index 8b9733b..dbd9286 100644
--- a/scripts/seed-demo.js
+++ b/scripts/seed-demo.js
@@ -58,9 +58,9 @@ function kebab(s) {
 }
 
 const newCabs = [
-  { name: 'Anna Kjær',     email: 'anna@kommune.dk',    org: 'Kbh Kommune' },
-  { name: 'Søren Vedel',   email: 'soren@energinet.dk', org: 'Energinet' },
-  { name: 'Henriette Rask',email: 'henriette@dnv.dk',   org: 'Dansk Nationalbank' },
+  { name: 'Anna Kjær',     email: 'anna@virk3.dk',     org: 'Virksomhed 3' },
+  { name: 'Søren Vedel',   email: 'soren@virk4.dk',    org: 'Virksomhed 4' },
+  { name: 'Henriette Rask',email: 'henriette@virk5.dk',org: 'Virksomhed 5' },
 ];
 
 const insertUser = db.prepare(`
@@ -75,7 +75,7 @@ for (const c of newCabs) {
 // We backdate cab_joined_date first, then let allocateMemberNumber pick it up.
 // Lars: 0 weeks ago (most senior), then 2 / 4 / 6 weeks for the others.
 const cabRows = db.prepare("SELECT id, email, name FROM users WHERE role = 'cab' AND active = 1 ORDER BY id").all();
-const tenureWeeks = { 'lars@rigspolitiet.dk': 24, 'anna@kommune.dk': 6, 'soren@energinet.dk': 4, 'henriette@dnv.dk': 2 };
+const tenureWeeks = { 'lars@virk2.dk': 24, 'anna@virk3.dk': 6, 'soren@virk4.dk': 4, 'henriette@virk5.dk': 2 };
 
 const setCabMeta = db.prepare(`
   UPDATE users
@@ -88,22 +88,22 @@ const setCabMeta = db.prepare(`
 `);
 
 const cabMeta = {
-  'lars@rigspolitiet.dk': {
+  'lars@virk2.dk': {
     title: 'Senior Adviser, Operational Risk',
     pull_quote: 'A model is only as auditable as the chain of evidence behind it. That chain is the work.',
     focus_tags: ['Risk', 'Audit trail', 'GDPR'],
   },
-  'anna@kommune.dk': {
+  'anna@virk3.dk': {
     title: 'Director of Digital Services',
     pull_quote: 'Municipalities can\'t outsource sovereignty. We need tools that assume that.',
     focus_tags: ['Public sector', 'Sovereignty'],
   },
-  'soren@energinet.dk': {
+  'soren@virk4.dk': {
     title: 'Head of Data Engineering',
     pull_quote: 'Make it boring to deploy and surprising to query.',
     focus_tags: ['Infrastructure', 'Telemetry'],
   },
-  'henriette@dnv.dk': {
+  'henriette@virk5.dk': {
     title: 'Lead Counsel, Compliance',
     pull_quote: 'I\'ve never trusted a system I couldn\'t cross-examine.',
     focus_tags: ['Legal', 'Policy', 'EU AI Act'],
diff --git a/scripts/seed.js b/scripts/seed.js
index 9b0cdac..5b0d9f3 100644
--- a/scripts/seed.js
+++ b/scripts/seed.js
@@ -17,14 +17,22 @@ try {
   process.exit(1);
 }
 
-// Wipe existing seed data (idempotent)
+// Wipe existing seed data (idempotent). Order matters: every table that
+// FK-references users (without ON DELETE CASCADE) must be cleared first.
 db.exec(`
+  DELETE FROM activity;
+  DELETE FROM votes;
+  DELETE FROM dispatches;
+  DELETE FROM events;
+  DELETE FROM pulses;
+  DELETE FROM roadmap_attributions;
   DELETE FROM reactions;
   DELETE FROM replies;
   DELETE FROM contributions;
   DELETE FROM attendance;
-  DELETE FROM sessions;
+  DELETE FROM join_requests;
   DELETE FROM invites;
+  DELETE FROM sessions;
   DELETE FROM users;
 `);
 
@@ -32,21 +40,21 @@ const ROUNDS = 10;
 
 const users = [
   {
-    email: 'mette@ssi.dk',
+    email: 'mette@virk1.dk',
     password: 'pilot123',
     name: 'Mette Hansen',
-    organisation: 'Statens Serum Institut',
+    organisation: 'Virksomhed 1',
     role: 'pilot',
   },
   {
-    email: 'lars@rigspolitiet.dk',
+    email: 'lars@virk2.dk',
     password: 'cab123',
     name: 'Lars Thomsen',
-    organisation: 'Rigspolitiet',
+    organisation: 'Virksomhed 2',
     role: 'cab',
   },
   {
-    email: 'jonathan@fenja.ai',
+    email: 'jonathan@studio.test',
     password: 'fenja123',
     name: 'Jonathan',
     organisation: 'Fenja AI',
@@ -55,14 +63,15 @@ const users = [
 ];
 
 const insertUser = db.prepare(`
-  INSERT INTO users (email, password_hash, name, organisation, role, bio)
-  VALUES (?, ?, ?, ?, ?, ?)
+  INSERT INTO users (email, password_hash, name, organisation, role, bio, slug)
+  VALUES (?, ?, ?, ?, ?, ?, ?)
 `);
 
 const userIds = {};
 for (const u of users) {
   const hash = bcrypt.hashSync(u.password, ROUNDS);
-  const result = insertUser.run(u.email, hash, u.name, u.organisation, u.role, '');
+  const slug = u.name.toLowerCase().replace(/[^a-z0-9]+/g, '-').replace(/^-+|-+$/g, '');
+  const result = insertUser.run(u.email, hash, u.name, u.organisation, u.role, '', slug);
   userIds[u.role] = Number(result.lastInsertRowid);
   console.log(`  created user: ${u.name} (${u.role}) — password: ${u.password}`);
 }
@@ -135,7 +144,7 @@ insertAttendance.run(userIds['cab'], '2026-04-25-cab-q2-session', 'no');
 
 console.log('\n  Seed complete.');
 console.log('\n  Test credentials:');
-console.log('    mette@ssi.dk       / pilot123  (pilot)');
-console.log('    lars@rigspolitiet.dk / cab123   (cab)');
-console.log('    jonathan@fenja.ai  / fenja123  (fenja)');
+console.log('    mette@virk1.dk    / pilot123  (pilot)');
+console.log('    lars@virk2.dk     / cab123    (cab)');
+console.log('    jonathan@studio.test / fenja123  (fenja)');
 db.close();